![]() ![]() So it now puts the Easter message in here. First things you do is you select your networks, then what I do is I go and I put in my post, then I can drag and drop media that I want to use. ![]() What you do is you go up here and you click on a "New post", and it'll take you through a five-step process. They also have an Analytics piece, it also has a Publisher. Here are my Twitter activities, here's what I'm doing on LinkedIn, and here's what I'm doing on Facebook. It'll say, "Add a social network." You pick the one that you want, I've added mine, it will then go through and connect it, authenticate it. To add a social network, you click on this box here. When you log into HootSuite, what you want to do is you want to first set up your social networks. So you scroll down to where it says, "Try our unlimited free plan, three social profiles, 30 scheduling messages, one user, sign up now." You click there, you put in your name, your business e-mail, and your password, and you create your free account and you're ready to go. First, you go to the HootSuite homepage, click on "Compare Plans". In order to sign up, there's a couple steps you have to do. HootSuite has offered a free system that allows you to schedule all of your social posts for up to three social networking sites for free. It allows you to really connect with a target market at the times that's convenient to them through the social networking sites that are the ones that they tend to use. Well, one of the things that's changing a lot are the social schedulers, these are systems that allow you to schedule your social media posts for a group of networks for anytime, day or night. In the Social Media Marketing course, we talk about the fact that change is constant. * Tressie Lieberman (VP Digital Innovation, Taco Bell) View Syllabus * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Russell Beardall (Cloud Architect, IBM) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) After the key code has been generated, Lexalytics will delete your email from its records. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed.Īs a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites.
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